Morning Glory
Can I Expose Exxon in My Documentary?
- Copyright - Because you did all the filming, we don't see much of an issue with copyright. If you are quoting from Exxon's written materials, using their photos, or video, that's an infringement but we think you have a strong fair use claim. However, as we always note, fair use can only ultimately be excused by a court which means you're spending money on lawyers.
- Trademarks - We don't see much in the way of trademark issues. The reproduction of trademarks in an informational film about Exxon is permitted under first amendment principles and we discussed those issues here. These rules regarding informational uses would protect you against claims for trademark infringement and trademark dilution. Our only suggestion would be to avoid modifying the logos.
- Privacy/Publicity Rights - Because your film is a documentary (and it's not a commercial endeavor), you may be able get away without releases as you are skirting right of publicity issues. However, without a release, the people portrayed in your film can possibly argue the film violates their right to privacy, or alternatively, it defames them. These aren't likely claims if you make a fair factual film, but as you know, employees who are concerned about retaining employment may regret their statements or wish to recant them. In your defense, you may be able to claim that their permission is implied by the fact that they talked to you and were aware of who you were, and that the material was being filmed. (In the future, you should consider getting a video release. While the camera is rolling, explain what you're doing and what the video will be used for and ask for authorization to use the material in your film. We explain more of these releases in our Getting Permission book.)
- Trade Secrets - You're familiar with this one. When you disclose confidential business information that you acquired by an unlawful means, a company can claim that you stole their trade secrets. So, if someone has stolen trade secrets from Exxon and they give them to you and you publish them, you could be enjoined (stopped) from distributing them. As you know, this is a gray area encouraging litigation because only a court can ultimately sort out what qualifies as a trade secret.
- Contract Claims - You're already familiar with tortious interference -- when you're accused of coming between two parties to a contract to undermine their dealings with each other -- another gray area of law in which a he said/she said battle can drag on in the courts. Your settlement agreements may also establish some contractual limitations on your future behavior (although it doesn't sound like it from your description).
- Defamation/Trade Libel -- If you include untrue statements that cause harm to Exxon's business reputation (or to any of their executives or employees), you may expose yourself to defamation claims.
- Likelihood of Being Sued When There are No Profits -- You asked if you were a likely target if you had no profits. Profits probably only matter when discussing copyright, trademark and contract claims. And Exxon may not care about your profits, anyway. They may be more concerned about stopping the film (getting an injunction). You could be personally liable for defamation, right of publicity or other tort claims. Some people who make documentary films attempt to shield their personal assets by creating an LLC or corporation to produce, own, and distribute the film.
Can I use fashion trademark in movie?
Creating the fake Barneys office. We believe your re-creation of the Barneys office is permitted under First Amendment grounds but that doesn't mean that you won't get hassled. As you know from reading our blog, there's a difference between being legally correct, and surviving the lawsuit that proves you're legally correct. Re-creating the office may trigger a wider range of objections -- for example, if you accidentally use a character with a similar name as a real Barneys employee in an unflattering manner, or if the film defames management or by implying that working conditions at Barneys violate the law in some way. An apprehension of a trademark's owner wrath can even kill a big-time Hollywood production. As our previous post pointed out, another problem in situations like this is that if your film becomes a success, your distributors and festival producers may demand releases for these uses. Hopefully, if you're successful enough to obtain distribution, you'll also be able to afford the legal power necessary to acquire the necessary rights.
Does travel photographer need property release?
Property Release. If you need to obtain a release, here's a standard property release (also known as a 'location release') from our book, Getting Permission. You can use this release for buildings that are copyright protected or are not viewable from public space.
Property Release
He wants to use image from concert video
Fair Use Dept. It sounds as if you have the makings of a decent fair use argument (although we'd prefer if you didn't get embroiled in that type of dispute). Here's a link to compare your use to other visual arts fair use cases.
Staying out of trouble dept. Are you selling only a single print? Problems are more likely to develop if you market the work in bulk. So if you're paranoid about being hassled, don't mass produce your prints.
House Proud on The Nate Berkus Show
Live Colorfully
More on using (tobacco) trademarks in films

Dear Rich: Thanks again for the blog post with my question about using trademarks in a film. One of my concerns had been that a Marlboro sign appears in the store where we filmed. I've since tried to contact Philip Morris twice via e-mail, receiving the exact same stock response both times, basically saying they don't pay for or endorse their products in any media. So I was about to call them up when I stumbled on this article on their site, which quotes:
Unfortunately, the fact that we do not engage in product placement does not mean that our brands are never shown. Some producers and directors choose to depict our brands in their work without our permission. But we are limited in our ability to stop all displays of our brands because federal and state trademark laws, as well as the U.S. Constitution, protect freedom of expression and the "fair use" of trademarks in works such as movies and television shows. Our position is clear – we do not want our brands or brand imagery depicted in movies and television shows. The unauthorized use of our brands and brand imagery perpetuates the misunderstanding among some that we pay or are otherwise responsible for these depictions, which is simply not the case. We strongly encourage the movie studios to eliminate references to or depictions of our brands.
So I'm kinda giving up on asking them for permission, and am just going to include the image in my film. I am contacting other companies to get their permission with great success so far, but I've given up on the tobacco industry. Thanks again for your help!
Thanks for filling us in on this fascinating aspect of trademark practice. There are two reasons for the tobacco company's response. First, the tobacco companies signed a master settlement agreement of a class action lawsuit in 1998 that prohibits payment for placement of tobacco products in films. Second, there's no sense in promoting tobacco products because the tobacco companies are often sued under the theory of negligent advertising. Of course, product placement is a separate (though related) issue from granting permission. However, as we've discussed before, use of trademarks in films is commonly justified under first amendment grounds.
VIDEO: MINI Drops New Teaser for Crossover, Official Presentation on February 7

MINI's love affair with the psychedelic-looking swirly camouflage that it uses to wrap its prototype models during testing is so strong that the British firm decided to employ the same black and yellow design in its latest teaser video for the new Crossover model.
The film doesn't show anything that we haven't seen before, but MINI did announce that the official reveal of the crossover model will take place online on February 7. From what we gather, the automaker will most likely release the first official pics on that date.
The latest member of the MINI family is a small crossover measuring around four-meters in length that will be offered with an optional four-wheel drive system, both a first for the automaker. Sales are scheduled to start in Europe later this year and in the US in early 2011.
New Audi A1 to get Colored Roof Arches [with Video]

We've even seen the actual production model snapped alongside Justin Timberlake. But Audi's marketing team insists on releasing various tidbits about its sporty supermini.
In this latest video interview, the A1's exterior designer, Jürgen Löffler, reveals that Audi has kept the 3door concept model's contrasting roof arches and that customers will be able to order the roof arch in a variety of colors, regardless of the body color of the car.
He also talks about the A1's shoulder line that Audi names "tornado line", which wraps the car completely around beginning up front with the single-frame grille, extending over the front lights and the side to the tail lights and the rear hatch.
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VIDEO: Toyota FT-86 G Sports Turbo Up, Close and Personal

A great number of modified production and concept model made their world debut at this weekend's Tokyo Auto Salon in Japan, but there's one vehicle that stood out from the rest and that's no other than the Toyota FT-86 G Sports Turbo Concept.
What's special about the concept study is that there will be a similar G Sports version of the production FT-86 when the rear-wheel drive sports coupe goes on sale in late 2011.
The prototype model featured many upgrades over the standard FT-86 concept shown in Tokyo last October including a turbocharged version of the 2.0-liter boxer-four and a wide body aero kit. Follow the break to watch the video from the Tokyo Auto Salon or click here for more details.
Video via: Youtube/GT Channel
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VIDEO: 2011 Audi A1's R8-Style LED Headlights Explained

The guy you see pictured above is André Georgi, light designer at Audi, and the car shadowed behind him, Ingolstadt's answer to the BMW Group's MINI hatch, the all-new A1 that will be officially unveiled in February. And yes, Audi's latest video teaser on the A1 is all about the sporty hatchback's headlamps and in particular, the LED daytime running lights.
"On the A1, the front gets its character from a completely new form of LED daytime running lights. We have given our newcomer the sportiness of the R8 and the elegance of the A8," says Georgi. You can watch the film after the jump but you won't hear us complain if you decide to pass...
VIDEO: Toyota FT-86 G Sports Turbo Concept Kicks Ass in Gran Turismo 5

No sooner than Toyota dropped the covers on its FT-86 G Sports Concept model at the Tokyo Auto Salon today, and the makers of the Gran Turismo 5 released a video showing the souped-up prototype tearing up the virtual circuits of the much anticipated racing game.
We remind you the FT-86 G Sports is a conceptual proposal based on the prototype version of Toyota's forthcoming rear-wheel drive sports coupe featuring all sorts of aero and performance upgrades, including a turbocharged version of the FT-86's 2.0-liter boxer engine. Follow the jump for the video and a photo gallery.
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First Promo Video for Alfa Romeo's New Giulietta Sport Hatch

The countdown for the official world premiere of the new Alfa Romeo Giulietta at the Geneva Salon in the beginning of March has already began, so the Italians have started working on the promotion of their Ford Focus sized sporty hatch. To our knowledge, this is the first advert for the Giulietta to find its way on the web, but don't get too excited as the film is all talk, no action... Hit the jump to watch the video or click here for the most recent photos of Alfa's five-door hatchback model.
New Opel Corsa Color Race Harks Back to 1970s Rallye Kadett B Sprint [with Video]

Chevrolet isn't the only brand in the GM Group playing around with vivid colors and special editions that hark back to models of the 60s and 70s. So is the firm's European division Opel that has released a new exclusive edition of the Corsa supermini called 'Color Race' inspired from the late 1960s - early 1970s Rallye Kadett B Sprint.
However, unlike the sporty Kadett that combined exclusive styling cues with performance enhancements, the Corsa Color Race's upgrades are limited to cosmetic upgrades.
The three-door Color Race is available with a choice of three exterior finishes - Sunny Melon Yellow color, Casablanca White and Magma Red- and comes with a standard black hood as well as side and tailgate appliqués with a checkered flag motif, black painted roof and black 17-inch alloy wheels.
The special edition model's interior features matching color highlights such as special seat stitching and vent bezels, a Panorama sunroof and a leather-clad steering wheel.
The Corsa Color Race is offered with the same range of engines as the other 2010 Corsa models including the new 1.4-liter gasoline unit with 87HP or 100HP and the 130HP 1.7-liter CDTI turbo diesel that returns a combined fuel consumption of just 4.5-liter per 100 km or 52.3 mpg US.
Pricing in Germany starts from €15,560 or at today's exchange rates, approximately US$22,500.
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VIDEOS: 2011 Cadillac CTS-V Coupe Presentation and Action Shots

The new XTS Sedan Concept looks promising and all but the real star at Cadillac's 2010 NAIAS booth is the 2011 CTS-V Coupe. Basically, it's a slightly more compact, two-door version of the CTS-V sedan sharing the same 6.2-liter supercharged V8 engine with 556HP and a whopping 551 lb.-ft. of torque (747 Nm).
Offered with a choice of a six-speed manual gearbox or a six-speed automatic transmission with paddle-shift control that transfer power to the rear wheels through a limited slip differential, the CTS-V Coupe is propelled from 0 to 60mph (96km/h) in a mere 3.9 seconds.
Hit the jump to check out the live photos from the Detroit Show and of course, two videos that include the official presentation and a promo film with some power-sliding action.
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