New Audi A1 to get Colored Roof Arches [with Video]

More or less, we know what the production Audi A1 that will have its online premiere in early February prior to its physical debut at the Geneva Salon in March, will look like. The Germans showed the car in near production guise through the 2007 Metroproject Quattro (3door) and more recently with the A1 Sportback concepts.

We've even seen the actual production model snapped alongside Justin Timberlake. But Audi's marketing team insists on releasing various tidbits about its sporty supermini.

In this latest video interview, the A1's exterior designer, Jürgen Löffler, reveals that Audi has kept the 3door concept model's contrasting roof arches and that customers will be able to order the roof arch in a variety of colors, regardless of the body color of the car.

He also talks about the A1's shoulder line that Audi names "tornado line", which wraps the car completely around beginning up front with the single-frame grille, extending over the front lights and the side to the tail lights and the rear hatch.

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VIDEO: 2011 Audi A1's R8-Style LED Headlights Explained

The guy you see pictured above is André Georgi, light designer at Audi, and the car shadowed behind him, Ingolstadt's answer to the BMW Group's MINI hatch, the all-new A1 that will be officially unveiled in February. And yes, Audi's latest video teaser on the A1 is all about the sporty hatchback's headlamps and in particular, the LED daytime running lights.

"On the A1, the front gets its character from a completely new form of LED daytime running lights. We have given our newcomer the sportiness of the R8 and the elegance of the A8," says Georgi. You can watch the film after the jump but you won't hear us complain if you decide to pass...

Video Interview with Audi Marketing Boss on 2011 A1 Mini

Just so you know, Audi will constantly be harassing us publishing information and teaser videos/pictures on its A1 mini until the online premiere of the car that's planned for early February. Following the release of a couple of clips and a teaser graffiti back in December, the Germans came out today with a video interview Audi marketing boss, Peter Schwarzenbauer, who talks about the 2011 A1 from a sale perspective.

Among other things, Schwarzenbauer says that the company is currently expecting to sell around 80,000 units of its MINI Cooper and Alfa Romeo MiTo competitor in the car's first full year. Watch the 'self-made' interview after the jump.

2011 Audi A1 Mini: First Official Details and Video Teasers of Production Model

Audi has begun teasing its upcoming A1 premium supermini ahead of a planned world debut at the 2010 Geneva Motor Show in March next year. For now, the Ingolstadt-based automaker has shared with us a teaser film showing a graffiti artist painting the A1 on a wall and a video interview with the car's designers, Dany Garand and Stefan Sielaff.

"Our goal with the A1 is a bold one: to repeat the success that we have enjoyed with the A3 in the compact segment," says Rupert Stadler, Chairman of the Board of Management of Audi. "With the A1 we're opening another door into the world of premium cars."

Audi previewed the A1 with the three-door Metroproject Quattro study in 2007 and more recently, with the A1 Sportback Concept that was shown in Paris last year.

Exact details are scarce, but the German automaker says that the A1 will "condense all of Audi's virtues into a car that is less than 4 meters long."

It is believed that the production model will remain very close to the two concept models in terms of styling while the premium mini will most likely share its hardware with the recently launched VW Polo.

Longer and wider than a Mini, Audi's premium supermini will be offered with a raft of four-cylinder diesel and gasoline engines with direct injection including the 1.2-liter and 1.4-liter TSI turbocharged petrol units.

According to previous reports, the A1 will initially be launched as a three-door hatch with a five-door Sportback model said to follow shortly after.

There has also been speculative talk about a possible convertible version as well as a MINI Cooper S challenging S1 model with a high-performance turbo engine, but nothing's official yet.

Over the next few weeks, Audi plans to release more details and digital material on its new entry-level model that will challenge both the MINI and the Alfa Romeo MiTo. The first full-blown pictures of the premium hatch are slated to go online in early February.

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2007 Audi Metroproject Quattro and 2008 Audi Sportback Concepts

VIDEO: The Fast and Furry-ious Rental Car Advert Starring a Ferrari California, an Audi R8 and Two Bears

Well, we guess that the title says it all, but if it doesn't, this wacky advert showing two men dressed in bear suits having a night of their life after renting a Ferrari California and an Audi R8, was created by Nick Miller to promote the California-based Midway Car Rental company. Watch the three-minute-long video after the break.

- Thanks for the tip Arie!

VIDEO: Audi Releases First Footage of 2011 A8 Limousine

Being a new model and all, we thought that, aside from our comprehensive photo gallery, you'd also enjoy some video footage of the 2011 Audi A8 limo that was unveiled on Monday night in Miami. Audi's flagship model that will challenge the BMW 7-Series, Mercedes-Benz S-Class and Lexus LS will begin arriving at European dealers in early 2010 while North American consumers will have to wait until the end of next year. Watch the video after the break.

2011 Audi A8 Sedan: Watch The Presentation Live Here on julino billym

Today, at 6:30pm EST / 3:30pm PST, Audi will perform the world premiere of its next generation A8 luxury sedan at a special event in Miami. For your enjoyment, we've added a video player after the jump where you can view the unveiling live. Shortly after, we'll post all the details and photos of Audi's new BMW 7-Series and Mercedes-Benz S-Class rival, so stay tuned.

High Quality - ENGLISH

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2011 Audi A8 Video Teased Ahead of November 30 World Debut

Audi has released a new video teasing its 2011 A8 luxury sedan ahead of its world premiere at the Audi Pavilion in Miami on November 30. The word teasing translates here to a few cryptic shots of the Audi flagship sedan such as the grille and front quarter panel. Nothing really to get excited about but if you must, hit the jump to watch the teaser film.

Via: Autoblog.it

Autonomous Audi TTS Takes Driving Out of the Equation [with Video and Photos]

This here is the Autonomous Audi TTS, a research model for a car that does away with the driver altogether in order to explore the best capabilities of current and future driver assistance technologies. The prototype car is the collaborative work of the Volkswagen Group Electronics Research Laboratory (ERL), the Stanford University Dynamics Design Lab (SDDL) and Sun Microsystems.

Nicknamed after Michelle Mouton, one of the most successful female rally drivers ever, the Autonomous TTS is equipped with a fully automated drive-by-wire system that controls the steering, throttle, brakes, gearbox and parking brake as well as a special GPS system to help communicate with the piloting software developed by the researches over at Standford University.

The software package is what enables the vehicle to drive at the limits of handling in various speeds and conditions on a range of surfaces.

While Audi doesn't intend to use the Autonomous TTS to completely substitute the driver (or at least we hope it doesn't...), the company says that the technology found in the car could help dramatically reduce the number of fatalities worldwide by intervening in hazardous situations as well as to take over routine driving tasks such as parking the car in an assigned spot in a garage.

The prototype model is still in the testing phase but if all goes well, Audi is considering a run up at Colorado's famous Pikes Peak to replicate the 12.4-mile Pikes Peak International Hill Climb sometime in the first quarter of 2010.

Who's a Pussy Now? Video of Audi TT Driver Takes Leopard for a Spin

Not that we agree, but the Audi TT is often referred to derogatorily as a "hairdresser's car". Well, let's just say that we'd really like to see someone go up to this particular TT driver and tell him that in his face, or better yet, let him know it via the front-passenger's side window... Click through to watch this bizarre video.