Via: Czechferrari
Via: Czechferrari
Via: Mreporter
True to its elitist nature, Ferrari summoned more than 65 international media from Hong Kong, Macau and the adjacent markets to report the event. The Italian firm delivered its first model to a Hong Kong customer in the early 1960's. In 2008, Ferrari sold 115 cars in Hong Kong. That's compared to 433 cars delivered to clients in Japan the same period, an increase of 15%, while more than 200 cars were delivered in China for the first time, an increase of 20% on 2007 to 212 units.
We don't intend on being mean or anything, but seriously now, does this guy look like he just received a brand-new Ferrari 612 Scaglietti OTO that was delivered to him personally by the Scuderia's Formula One driver F1 Felipe Massa? We swear that the last time we saw a facial expression like this was from a fella who was asking us to buy him dinner. Who knows, maybe it was because Mr. Lu bought the Ferrari as a birthday gift for his wife... -Continued
But whatev. Fact is that Mr Lu who is president of a well know Shanghai investment company happened to be Ferrari's 500th customer in China since it formally established operation in the country in August 2004. Mr Lu took delivery of the blue 612 Scaglietti at a special ceremony during the Shanghai GP F1 week held in the Italian automaker's Shanghai showroom.
The ceremony was attended by Jean Todt, President of the Board of Directors of Ferrari Asia Pacific and Marco Mattiacci, CEO of Ferrari Asia Pacific, along with more than 60 journalists from all over China.
Mr. Mattiacci commented, "With over 60% of market share in the luxury sports car segment and through various creative customer relationship programs, Ferrari has established a solid loyal customer base in China and become increasingly popular. The number '500' not only demonstrated what the prancing horse has achieved in China but also indicates the beginning of a new journey, when Ferrari will speed up its pace in this market."