VIDEO: Aston Martin goes Viral with Cygnet Mini

To begin with, there's no official information about this short film, but unless someone managed to sneak into Aston Martin's headquarters in Gaydon, we have to assume that the British supercar maker and soon-to-become a re-badger of Japanese minis, created the viral video to ignite some online attention on its controversial Cygnet mini.

The Aston Martin-ized Toyota iQ is shown towards the end of the clip and after a minute or so of some guys practicing the French freestyle/urban sport of Parkour that involves negotiating obstacles using just the human body.

To gear heads like ourselves, this film makes as much sense as Aston Martin's decision to go ahead with the Cygnet project... Video after the break.

Via: Autoblog.com

Aston Martin Cygnet: First Official Photos of Toyota iQ-Based Mini, Goes on Sale in 2010

As strange as it may sound, this is Aston Martin's new premium mini car, the Toyota iQ-based Cygnet. The British supercar maker had previewed the Cygnet earlier this year with a clay-covered prototype, but these are the first official photos of the production-ready concept model.

The Cygnet looks like the iQ because that's what it is; a retrimmed Toyota. Aston Martin's designers essentially took numerous design cues from their sports cars like the trademark grille and air-vents and applied them on the small Toyota without making any other changes on the car's shape.

Unique styling features on the outside are limited to the pop-up handles, reshaped front and rear bumpers, specific head and tail lamps, and newly designed multispoke alloy wheels.

The same goes for the Cygnet's cabin which has been adorned with premium materials and different trim, but other than that, it retains the iQ's basic architecture and design.

Aston Martin chose not to release any information on the car's hardware, but it is believed that the iQ's 1.33-liter petrol engine will be carried over to the Cygnet.

The firm's plan is to initially sell the Cygnet to current and future Aston Martin owners with a general release to follow at a later date.

Aston Martin said that it will continue to develop the Cygnet, but expects to have the car into production and on sale in the UK and Europe before the end of 2010.

Even though the Cygnet is nothing more than a more premium Toyota with DB9 styling cues, the mini will get an Aston Martin price tag, estimated to be somewhere around £20,000 or about $32,000 - €22,000 at today's exchange rates.

Aston Martin Cygnet

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Toyota iQ

New Photos of Aston Martin Lagonda Crossover Concept, What's Up with the Retro Seat Cushions?

We know that most of you would rather forget about Aston Martin's conceptual nightmare endeavor to revive the Lagonda nameplate with the aptly named Concept at the 2009 Geneva Show Concept, but new images of the luxury crossover have popped up on the automaker's site. Q67JA9WA82WC

Well, to be completely frank, the reason why we chose to share these pictures with you are those laughable cushions seen on the independent rear seats that take us back a few decades. Oddly enough, Aston Martin's home decorators skipped on the fuzzy dice...

The four-seater Lagonda Concept is based on the mechanicals of the Mercedes GL-Class with power coming from a V12 engine - apparently the same one found in the DB9. Aston Martin has not made any new announcements concerning the future of the Concept crossover.

Source: Aston Martin , Via: Egmcartech

Aston Martin Cygnet: $30k - €25k Mini Based on the Toyota iQ and it's Official!

We know what you're thinking but you couldn't be more wrong; this is not some funky replica kit but an official concept for an Aston Martin mini car! The Cygnet is based on the Toyota iQ and it is expected to go on sale before the end of next year with an estimated base price somewhere around £20,000 or about $30,000 - €25,000. The initial plan is for the Cygnet to be offered only to current and future Aston Martin owners but a general release could follow at a later date.

"Now is the right time for Aston Martin to take this first bold step to embark on this special project - made possible with the support of an organisation of Toyota's stature and capability and the intelligent design and perfect city car package of the iQ," said Aston Martin Chief Executive, Dr Ulrich Bez.

The British automaker did not disclose any specific details, but from the official teaser shots released by Aston Martin it is evident that the Cygnet will feature a new skin while retaining the basic shape of Toyota's iQ citycar. Expect to see a new interior adorned with Aston Martin-esque details.

"Much work is still required, but I am confident that this project could become reality in the not too distant future," said Bez. "This concept - akin to an exclusive tender to a luxury yacht - will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market."

There's no word on the powertrain options but it is believed that the Cygnet will be us the iQ's 1.33-liter four-cylinder petrol that makes 100HP at 6,000 rpm and peak torque of 125Nm at 4,400rpm. It is possible that Aston Martin's engineers will tweak the iQ's suspension and brake system.

"The offering of a 'Cygnet' with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level," Bez noted.

The Toyota iQ donor cars will be built in Japan and then shipped to Aston Martin's Gaydon factory in the UK where they will be transformed into Cygnets.

And you thought GM's badge engineering was ridiculous...

Lagonda Concept Crossover Live Photos and Video from Geneva

If there's one thing most will agree upon is that Aston Martin's conceptual attempt to revive the Lagonda brand with the blandly named Concept was one of the top attention-grabbers at the 2009 Geneva Motor Show. However, this was mainly due to the Concept's controversial (to say the least...) styling and because no one actually understood what the Mercedes-Benz GL-Class-based vehicle represents - Is it a sedan? Is it a crossover? Is it a mix-mash of ideas? If you're imaginative enough, maybe you can answer that question by following the jump to watch the video from the unveiling as well as live photos from Aston Martin's stand.